Conferences as content marketing engines

The new event real estate is content, community and data. We are retooling conference content as 365 long tail content that fuels Event Community campfires.

Keep that long tail content working for you.

The content building blocks of Events-as-Community

  • Content Optimization

    As live conference content is webcast on our MetaMeetings platform. AI automatically transforms it into searchable transcription and video files.

  • Snackable Video Content

    The MAP Digital team prepares thought leadership video snippets to be posted on social media and distributed to media outlets.

  • Amplify

    News Direct distributes the video snippets to media outlets and social media hubs posts the snippets on various platforms.

  • Gather Around the Event Community Campfire

    Community site powered by our partner, Connective.Network. Content fuels on-going attendee engagement around the campfires.

  • Keep the Campfire Burning

    Review data, revise content and engagement…and do it again.